{"id":7022,"date":"2016-06-04T00:04:50","date_gmt":"2016-06-03T18:34:50","guid":{"rendered":"http:\/\/13.201.39.237\/?p=7022"},"modified":"2026-07-17T22:31:49","modified_gmt":"2026-07-17T17:01:49","slug":"is-amazon-prime-video-now-amazon-pri-video-what-happened-here","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=7022","title":{"rendered":"Is Amazon Prime Video Now Amazon Pri Video? What Happened Here?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"dropcap\">A<\/span> Display Picture (DP) change is a statement in 2021. You can flaunt your new dress, upload that skydiving picture to let people know you\u2019re living your life or simply remove your DP to make those around you curious. A lot can be said and revealed with a simple DP, and one that caught my attention today while browsing through the timeline (during a boring work-from-home Monday) was a DP change by <a href=\"https:\/\/www.instagram.com\/primevideoin\/\">Amazon Prime Video<\/a>. Or should I say Amazon Pri Video?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-76015 size-medium\" src=\"http:\/\/13.201.39.237\/wp-content\/uploads\/2026\/07\/1610377992.jpg\" alt=\"where is ME amazon\" width=\"466\" height=\"422\"  \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is that a typo? What happened to the \u201cme\u201d in Prime? Is the graphic designer having a bad day?\u00a0 Oh wait, but \u201cme\u201d is also missing in the caption. Why is \u201csomething\u201d spelt as \u201cso thing\u201d? Did someone accidentally use the replace function?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it\u2019s not a coincidence. Maybe this is some sort of a marketing gimmick? I did what all online detectives do, scan the comments section for answers but unfortunately their guess was as good as mine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-76016 size-medium\" src=\"http:\/\/13.201.39.237\/wp-content\/uploads\/2026\/07\/1610377995.jpg\" alt=\"where is ME amazon\" width=\"1077\" height=\"1003\"  \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was time to take the investigation to the next level, and I caught hold of the brightest minds at Arr\u00e9 and picked their brains on what they thought this DP change meant. Resident jasoos Aditya Bhalla while thinking loudly said, \u201cYou can\u2019t see \u201cme\u201d, you can\u2019t see me, oh yes, YOU CAN\u2019T SEE ME! This is a reference to John Cena. I am 100 per cent certain.\u201d He started doing some quirky hand gestures and I had to pretend I couldn\u2019t hear him and cut the video call. I needed someone with serious social media cred to help me out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next on the speed dial list was our influencer-cum-lifestyle blogger Bhavika Shah. When I asked her why she thought the \u201cme\u201d was missing from the Amazon Prime Video logo, she channeled her inner philosopher. \u201cNot everything is about me, you know,\u201d she said. \u201cWe need to look beyond the \u2018I, me, and myself\u2019 culture. It\u2019s not about me, but we, and we need to become one with the universe and quit the narcissistic behaviour.\u201d She literally has 73 selfies on her Instagram feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My last hope was Srinivasan Reddy, our simple accounts guy. After a quick glance at the new DP change he concluded, \u201cAh, it must have vanished after watching that new horror movie they streamed. It was so scary that \u201cme\u201d disappeared. Gettit?\u201d No wonder Mr Reddy\u2019s career in stand-up comedy never took off. However, he was quick to float another quick theory. \u201cMaybe they didn\u2019t clear the designer\u2019s vouchers so he did incomplete work and left.\u201d Oh god, Mr Reddy and his accounting vouchers!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I guess we will have to wait for Amazon Prime Video to drop more hints and let us know what\u2019s actually going on. Where is the \u201cme\u201d? Is this the new logo? Or a campaign? What does \u201cPri\u201d mean? Does the brand just want some \u201cme time\u201d? Is there a deeper message here?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The plot thickens. Time to keep furiously refreshing tabs and wait for the mystery to unravel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While scrolling through my timeline I noticed a change in Amazon Prime Video\u2019s logo. The \u201cme\u201d from prime is missing. Is it a typo or trick? Am I missing something?<\/p>\n","protected":false},"author":30,"featured_media":7026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7083],"tags":[11007,7989,11008],"class_list":["post-7022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-amazon-pri","tag-amazon-prime-video","tag-where-is-me"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Amazon Prime Video Now Amazon Pri Video? 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