{"id":67,"date":"2016-04-16T05:04:22","date_gmt":"2016-04-16T05:04:22","guid":{"rendered":"http:\/\/13.201.39.237\/?p=67"},"modified":"2016-04-16T05:04:22","modified_gmt":"2016-04-16T05:04:22","slug":"swipe-right-if-you-like-how-i-smell","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=67","title":{"rendered":"Swipe Right If You Like How I Smell"},"content":{"rendered":"\n<p><span class=\"dropcap\">S<\/span>omewhere in New York City, a 20-year-old man excitedly grabs his package and waves off the delivery man. He slams the door shut, turns all the locks, and dims the lights. It\u2019s date night and he\u2019s just been delivered a couple of dank swatches.\n\nSlowly, he opens the box, and ten pieces of cloth roll out, all neatly wrapped in plastic. He takes a deep whiff of the first one; it\u2019s horrendous. Then he smells the second, and is mesmerised. The smell of sweat diffuses into the incense smoke around him, as his heart skips a beat.\n\n\u201cIt smells like a wet oasis in a dry desert,\u201d he exclaims, placing the other nine swatches neatly in the dustbin by his chair. He then calls out to his mother, who can\u2019t wait for him to move out. Finally, he\u2019s found a girl he wants to settle down with.\n\nYou\u2019re probably thinking, \u201cWhat a fucking weirdo,\u201d but about a hundred adolescents in NYC would disagree.\n\nThe box of swatches was delivered to our enamoured bro by <\/p><a href=\"https:\/\/smell.dating\/\">Smell Dating<\/a>, a service that a matchmaking site thought was prudent in the backdrop of the current swipe-right-for-sex climate.\n\nTheir business model is simple: Find a lonely person, give him a tee shirt, make him wear it for three days straight, and then send it back to the Smell Dating HQ (note: no perfumes or deodorants, please, only Grade A BO).\n\nIn return, said lonely person is rewarded with ten swatches worn by female suitors for an equally creepy amount of time. Based on these odours, suitors meet, and hopefully seal the deal.\n\nIf this seems like another \u201cfringe\u201d scheme, marketed to \u201cdesperate\u201d kids, it\u2019s worth mentioning that Tinder drew a similar reaction when it first came out. The same Tinder that you and 50 million other people downloaded on the sly, but are still embarrassed to admit you use.\n\nOne hundred young adults have already signed up for Smell Dating, and paid $25 each for the chance to sniff out a partner of their own. These 100 students are just a part of the test group; once Smell Dating goes public, chances are many more will jump on to the bandwagon.\n\nSo could Smell Dating replace Tinder the same way Tinder replaced actually going out and socialising? The same way \u201cNetflix and chill\u201d replaced \u201ccome over for a drink\u201d?\n\nOnce you get over your gag reflex, you may realise that Smell Dating is just about as accurate as Tinder when it comes to matching you with a potential lover. Swiping right on a photograph of a person with a vague descriptor about how s\/he likes to travel, and is attracted to sapiosexuals (I always imagine astronauts), can\u2019t possibly be more informative that the smell of a person\u2019s armpit. That, in fact, may tell you more at a primal level.\n\nAccording to the <a href=\"http:\/\/www.scientificamerican.com\/article\/the-hidden-power-of-scent\/\">Scientific American<\/a>, we have a smell system that\u2019s designed to \u201cdetect and discriminate between thousands of chemical compounds\u201d \u2013 which could be useful when sniffing out a potential partner.\n\nOne <a href=\"http:\/\/www.ozy.com\/flashback\/in-pursuit-of-smelling-love\/32908\">study<\/a> in the \u201990s found that when women were given sweaty swatches to smell, they were more likely to pick tee shirts of men with dissimilar genes, indicating that it could be a genetic method of preventing inbreeding and promoting diversity in the offspring. Yet another <a href=\"http:\/\/www.livescience.com\/47935-people-can-smell-political-ideology.html\">study<\/a> claims that the sense of smell could also be the reason why so many spouses share political views. According to the author, smell conveys information about long-term affinity in political ideology that becomes incorporated into a key component of subconscious attraction.\n<blockquote class=\"quote--center\">Well, here\u2019s the thing about Tinder. Nobody really knows how many matches end in therapy, or murder-suicide, considering it is so shamelessly open to manipulation.<\/blockquote>\nNow that we\u2019ve dumped all this data on you, Smell Dating is probably starting to seem a little less strange, isn\u2019t it? Or are you still wondering whether you should just stick to Tinder and its <a href=\"http:\/\/www.mtv.com\/news\/2195063\/total-number-tinder-matches\/\">10 billion<\/a> matches?\n\nWell, here\u2019s the thing about that figure. Nobody really knows how many of those matches ended in therapy, or murder-suicide, considering Tinder is so shamelessly open to manipulation. For example, Mr A could just get himself photographed standing next to a Lamborghini, to imply that his father is loaded, and then take the bus to his seedy little house. Or Mr B, who secretly likes cats, posts six dog photos, because he saw a statistic on Facebook which said that women dig dogs. Maybe Mr C is really dull, but still bright enough to Google \u201cMitch Hedberg best quotes\u201d.\n\nAnother way Tinder can sometimes mess with the uninitiated is through chatbots \u2013 computer programmes that have been specifically designed to compliment your mountain photo. Bots <a href=\"http:\/\/www.cnet.com\/news\/bots-now-running-the-internet-with-61-percent-of-web-traffic\/\">account for 61 percent of web traffic<\/a>, meaning that so many are crawling around the internet they\u2019re creating more traffic than humans. Odds are, you won\u2019t know if the person you\u2019re flirting with is a bot or not, unless it says something completely random like, \u201cwanna cuddle?\u201d after you ask her what her culinary preferences are.\n\nWith all this tampering, Smell Dating then seems a more natural way to hook up. Think of it as embracing an organic, back-to-earth lifestyle along with kale, quinoa, and yoga pants.\n\nSo unless the second date involves us going all out and smearing urine on our feet like monkeys, sniffing out your lover might be the future, after all.\n","protected":false},"excerpt":{"rendered":"<p>For the swipe-right generation, Tinder marked the \u201cdawn of the dating apocalypse\u201d. Do we dare detect a whiff of hope in a primal service like Smell Dating?<\/p>\n","protected":false},"author":9,"featured_media":68,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swipe Right If You Like How I Smell<\/title>\n<meta name=\"description\" content=\"For the swipe-right generation, Tinder marked the \u201cdawn of the dating apocalypse\u201d. Do we dare detect a whiff of hope in a primal service like Smell Dating?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/13.201.39.237\/?p=67\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swipe Right If You Like How I Smell\" \/>\n<meta property=\"og:description\" content=\"For the swipe-right generation, Tinder marked the \u201cdawn of the dating apocalypse\u201d. 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