{"id":604,"date":"2016-07-06T04:52:05","date_gmt":"2016-07-06T04:52:05","guid":{"rendered":"http:\/\/13.201.39.237\/?p=604"},"modified":"2016-07-06T04:52:05","modified_gmt":"2016-07-06T04:52:05","slug":"world-social-media-day-facebook-twitter-instagram-snapchat","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=604","title":{"rendered":"Love in the Times of Social Media"},"content":{"rendered":"\n<p><span class=\"dropcap\">T<\/span>en years back, love was different.\n\nIf a bro wanted to ask a girl out, all he needed to do was gather some rarely used courage, spend some crucial minutes in front of the mirror inflating his battered self-esteem, and fervently hope that the stress of it all didn\u2019t make him faint. Once she said yes, it was official; our top dog would finally break up with his right hand.\n\nBut it\u2019s 2018 now. We have in front of us a technologically advanced yet emotionally handicapped bro who knows the entire timeline of Drake and Rihanna\u2019s relationship, but not the way to a woman\u2019s heart. There is a world of social-media etiquettes he must pledge allegiance to, before taking the plunge with the girl he kinda sorta likes. #nocommitments.\n\nHe must first educate himself on emojis because that\u2019s going to comprise 60 per cent of the communication with bae. Once finished, he must update his relationship status on Facebook to show her that he really cares. There\u2019s also a picture to be uploaded on Instagram accompanied by a caption, which has more heart emojis than words. Last but not the least, he must not forget to hold her real close and pose for a snap.\n\nNow that his love life has been registered on the internet, he thinks he\u2019s good to go. The object of his affection finally believes he\u2019s in this for the long haul \u2013 that this is real. Sweet, right? For most parts, it is. Except, there\u2019s a catch. What our bro didn\u2019t realise was that he just unwittingly granted access to a third entity in his relationship.\n\nIt\u2019s now him, her, and social media.\n\nIt is this very entity that is given the power to decide if the couple is into each other. It gets the first update about every special moment in their relationship \u2013 whether they\u2019re out partying, in bed watching reruns of <\/p><em>House of Cards<\/em>, lamenting about the Donald Trump presidency, celebrating their anniversary, or waging a cold war with each other.\n<blockquote class=\"quote--center\">The world is now as much a participant in this relationship, as the couple is. What the world thinks of them shapes up the discourse for what they think about each other.<\/blockquote>\nThis almost-evil entity listens, reminds, causes worry, and at times, reluctantly validates. It is the force behind variants of texts like, \u201cWhy didn\u2019t you like my post on Facebook?\u201d and \u201cYou never put up any pictures with me. It\u2019s like I never exist!\u201d\n\nThe scheme his girlfriend is sold on is simple \u2013 the intermingling of their virtual and real lives. This is roughly when shit hits the fan, because they couldn\u2019t be any more off beam. As always, the bro has skipped reading the terms and conditions.\n\nIt\u2019s not enough if he tells her how much he likes her and what she means to him. Words, at this point, have been robbed off their significance just like the \u20b9500 and \u20b91000 notes. Our bro must get with the times. He must cruise with the new currency of likes and comments, and take to his social media accounts to show how deep his love is by routinely dropping their pictures and posts. Feelings are not validated unless presented in real time while everyone\u2019s watching.\n\nEvery dinner date now starts and ends with them Instagramming it. They don\u2019t waste any time in reminding their Facebook timelines that it\u2019s their anniversary\u00ad. They\u2019re physically lying next to each other, but mentally reside miles away in the online personas they\u2019ve built together. Social media is the parameter they are using to gauge the health of their relationship.\n\nThe world is now as much a participant in this relationship, as the couple is. What the world thinks of them shapes the discourse about\u00a0what they think about each other. Now, no amount of whispering sweet nothings can provide reassurance to either one of them; nothing can match the adrenaline rush that notification pings bring forth.\n\nLook at what happened to Bollywood\u2019s once-lit couple Ranveer Singh and Deepika Padukone. Rumour is that the power couple had briefly called it quits after Ranveer\u00a0kept feeling that his lady-love didn\u2019t shower the same enthusiasm on\u00a0him on social media as he did on\u00a0her.\n\nNot in life, not in bed. But on social media.\n\nWhat gave legitimacy to the break-up rumours was not a quote by the actors, but the fact that Ranveer did not share the trailer of Deepika\u2019s <em>XXX: The Return of Xander Cage<\/em> on Twitter and she had returned the favour by not tweeting the trailer of his movie <em>Befikre<\/em>.\n\nSo, yep, it\u2019s true.\n\nWhat Deepika\u2019s suspiciously sizzling chemistry with ex-flame and man-child Ranbir Kapoor in<em> Tamasha <\/em>couldn\u2019t break, was brought to a deafening end allegedly due to the lack of some likes and retweets.\n\nSo here we are now. With online timelines designed to exactly mirror the feelings, thoughts, and happenings of our daily lives, we\u2019ve allowed a few social media sites to chart the course of a relationship.\n\nBro, of course is still bewildered. He woke up this morning to five missed calls and numerous texts from bae. The texts comprised annoyed emojis, generous use of the words \u201cfine\u201d and \u201cwhatever\u201d and were accompanied by a \u201cfeeling angry\u201d update on her Facebook. He realises there\u2019s going to be a fight or perhaps talks of a break up. But, the bitch of it is that his social media network probably knew it before him.\n\n<em>This story was earlier published on Nov 30, 2016.<\/em>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no longer just a boy-girl thing. It\u2019s now him, her, and social media.<\/p>\n","protected":false},"author":103,"featured_media":605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[121,354,19,1127,632,111,939],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-love-and-sex","tag-donald-trump","tag-facebook","tag-india","tag-instagram","tag-snapchat","tag-twitter","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Love in the Times of Social Media<\/title>\n<meta name=\"description\" content=\"It\u2019s no longer just a boy-girl thing. 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