{"id":5728,"date":"2016-07-19T14:33:27","date_gmt":"2016-07-19T09:03:27","guid":{"rendered":"http:\/\/13.201.39.237\/?p=5728"},"modified":"2016-07-19T14:33:27","modified_gmt":"2016-07-19T09:03:27","slug":"youtube-tiktok-live-cricket-mobile-tariff-entertainment","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=5728","title":{"rendered":"YouTube, TikTok, Live Cricket: Will the Mobile Tariff Hike Deprive the Poor of Everyday Entertainment?"},"content":{"rendered":"\nI<\/span>f you\u2019ve been reading the news, you know we\u2019re facing a looming crisis. No, not that climate one. Not that economic one either! I mean, those too, but this week, a new crisis joined these looming ranks \u2014 the telecom crisis. A quick recap for those who joined in late: Despite their ubiquity through advertising, all telecom companies are losing money. This was exacerbated by Jio pulling the rug from under their feet with cutthroat pricing in 2016, and some incredibly heavy fines imposed by the government in 2019. Vodafone-Idea, the product of a celebrated merger, faced <\/span>India\u2019s steepest ever quarterly loss<\/span><\/a>, enough for Vodafone\u2019s global CEO to consider pulling out of India. Before we hark back to the 2000s and being charged for incoming calls, the sector is in damage control mode, with almost everyone from Jio to BSNL mulling tariff increases.\n\nThis news reminded me of a design conference I attended recently in Bangalore, where digital anthropologist <\/span>Payal Arora<\/span><\/a> spoke of the \u201cnext billion users\u201d. As she outlines in her <\/span>book<\/span><\/a>, people lower down the economic chain use mobile technology primarily for entertainment. She spoke about how the drivers of content were what the industry calls ABCD \u2014 Astrology, Bollywood, Cricket, Devotion (and needless to say, you can add \u201cP\u201d to that mix; most marketers are too shy to include it in their presentations).\n\nThis should not be a surprise to any of us. My building watchman says that a large part of his shift is made tolerable with YouTube, live cricket, and most recently, TikTok. Payal\u2019s point was that we \u201c<\/span>elites<\/span><\/a>\u201d tend to think of mobile technology as more empowering or transformative for these groups \u2014 a farmer getting instant crop and weather data, or a poor student suddenly getting access to lots of material that helps him top the class (an image perpetuated by Idea Cellular\u2019s horrid IIN ads from a few years ago). This is unfair and places an undue amount of responsibility on such people. All they want, like the rest of us, is entertainment. Not more work.\u00a0\n\nThe ramifications of mobile tariff hikes are going to be far-reaching, as India is often sold as a destination for technology, content, and e-commerce on the basis of an increasing percentage of its 1.3 billion people taking to the internet, aided in no small part by Jio-esque pricing. Could higher prices derail that train?\n\nWell, honestly, not for you and me. My current Vodafone postpaid bill works out to \u20b9950 a month, and I assume that could peak at \u20b9 2000 (at worst). I\u2019d sacrifice a few beers, be more mindful of downloads, and use WiFi more often. As, I suppose, most of you would.\n\nBut, as always, the poor will be hit more adversely. The mobile has come to mean their only source of entertainment, and you can see this in the way telcos brand their low-end recharge packs (<\/span>Monsoon<\/span><\/a> Dhamaka! Dhan Dhana Dhan!). While studies don\u2019t exist, you can see mobile entertainment positively affect their lives. Shortly after Jio launched, an rickshawallah told me how he doesn\u2019t mind his long dreary rides as he now has music while riding and videos during downtime. Recently, an auto driver in Versova asked me how to get his videos online, after being inspired by Hindi content creators on YouTube.\n\n

Lastly, my own feeling is that people move up a technology adoption curve, and entertainment has the lowest entry barrier.<\/p><\/blockquote> \n\nDuring her talk, Arora spoke about how, contrary to conventional wisdom, the poor spend a larger proportion of their money on discretionary spends, with mobile and data taking up an increasing part of that pie. A rise in tariffs is not going to help matters.\n\n\u201cAh, but they will go back to doing what they were, pre-Jio,\u201d one could argue. But I find this flawed, and frankly, elitist. Human beings, by nature and evolution, react badly when things they like get taken away from them, and seek alternatives. It\u2019s easy for the privileged to move on. <\/span>Gig<\/span><\/a> got cancelled? No problem, catch a movie instead. Favourite sushi joint shut down? Bummer, but pizza will do. There\u2019s a certain cruelty to getting the poor hooked to cheap entertainment and then taking it away.\u00a0\n\nFor many people, this is the only entertainment they know. Walk by a slum in Mumbai, and you realise the kids have nowhere to play. <\/span>Public places<\/span><\/a> are becoming increasingly gated or encroached, leaving fewer distractions for those living in crowded, noisy settlements. The six-inch screen then becomes a gateway to another world, a brief respite.\u00a0\n\nThere are other dangers. In a <\/span>podcast with Amit Varma<\/span><\/a>, the researcher Snigdha Poonam spoke about how a lot of unemployed Indian male youth felt compelled to join mobs or some such tribe, to derive a sense of belonging. Surely, that feeling of belonging could also be had via an online game or TikTok.\n\nLastly, my own feeling is that people move up a technology adoption curve, and entertainment has the lowest entry barrier. If you first used a desktop, chances are you navigated to Pinball or Solitaire first, not MS Excel. Depriving the poor of entertainment on mobile now means fewer people getting comfortable with technology enough to use it for news and education tomorrow.\u00a0\n\nAlong with fixing the ailing telecom sector to make it sustainable, the government has a responsibility to help the poor as well. While it is well documented how free WiFi can <\/span>help end poverty<\/span><\/a>, the role of entertainment should not be discounted. As an old article researching how India\u2019s poor uses in the internet <\/span>says<\/span><\/a>, \u201cprogress, often, is the collateral benefit of the pursuit of pleasure.\u201d\n\nThe rise of mobile rates, an unfortunate inevitability, will signal (pun maybe intended) a new chapter in the much-written <\/span>Indian<\/span><\/a> telecom story. This could mean everything from a change in user behaviour (using… ugh.. SD cards) to bigger, industry-level shake-ups (one player exiting will strain the rest of the sector). There are several industries who made business and marketing plans thinking that India\u2019s cheap data party would last forever. Alas, this will not happen. More details of this will be covered in business dailies by authors with more expertise than myself. But the saddest story might be denying entertainment to those who cannot buy their way to another solution.\n","protected":false},"excerpt":{"rendered":"

A rise in mobile tariff might not impact you and me. I\u2019d be more mindful of downloads and use WiFi more often. But it\u2019s going to hit the watchman, whose shift is made tolerable with YouTube, and the rickshawallah whose long rides are made less dreary because of live cricket commentary, hard.<\/p>\n","protected":false},"author":362,"featured_media":5729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197],"tags":[9659,7416,9660,3925,6674,634],"class_list":["post-5728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-bsnl","tag-jio","tag-mobile-tariff","tag-poverty","tag-tiktok","tag-youtube"],"yoast_head":"\nYouTube, TikTok, Live Cricket: Will the Mobile Tariff Hike Deprive the Poor of Everyday Entertainment?<\/title>\n<meta name=\"description\" content=\"A rise in mobile tariff might not impact you and me. 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