{"id":5154,"date":"2016-05-12T16:33:32","date_gmt":"2016-05-12T11:03:32","guid":{"rendered":"http:\/\/13.201.39.237\/?p=5154"},"modified":"2026-07-17T21:29:46","modified_gmt":"2026-07-17T15:59:46","slug":"the-great-hack-netflix-data-privacy-cambridge-analytica-scandal","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=5154","title":{"rendered":"Can You Watch \u201cThe Great Hack\u201d Without Worrying About How Netflix Controls Your Data?"},"content":{"rendered":"\n

E<\/span>ven for someone who has followed the string of data privacy scandals over the past two years, I sometimes struggle to explain the Facebook-Cambridge Analytica data scandal to those who might not know about it. It\u2019s not so much because of the convoluted chain of events \u2013 starting with a <\/p>personality quiz<\/span><\/a> on Facebook, a Cambridge University academic, and ending with a Hillary Clinton smearing campaign designed to convince the American electorate to vote for c. Instead, I suspect it\u2019s more to do with how overwhelmingly bewildered I feel, knowing that Cambridge Analytica\u2019s actions form only a tip in the proverbial iceberg. As Jehane Noujaim and Karim Amer\u2019s <\/span>The Great Hack<\/span><\/i>, a documentary that profiles the Cambridge Analytica scandal, reveals, we know \u2013 some of \u2013 the events that unfolded only because of the dogged determinism of <\/span>journalists<\/span><\/a> and data rights activists to shed light on the story. Are there more egregious violations happening right now that we have no clue about? <\/span>Definitely.<\/span><\/a>\n\nIn the documentary \u2013 which is now streaming on Netflix \u2013 we\u2019re shown how our behaviour on the internet, especially on our social media profiles, can be used not just to predict our behaviour but also to persuade us to do things a certain way. As British investigative journalist Carole Cadwalladr (she helped break the story) says, \u201cWe literally cannot have a free and fair <\/span>election<\/span><\/a>\u201d due to targeted marketing and advertising that proves to be successful because of how much personal data it is based on. In essence, every like, click, extension on our browser, and app that we install on our phones is mined to zero in on our vulnerabilities. The trouble is, it\u2019s only going to get worse.\u00a0<\/span>\n\nOver the course of two hours, <\/span>The Great Hack <\/span><\/i>introduces us to Brittany Kaiser, a former executive at Cambridge Analytica who turned whistleblower and is now hiding away at a plush resort in coastal Thailand. We meet Alexander Nix, the notorious former CEO of company, whose confessions about helping far-right governments in their electoral campaigns were secretly filmed, and reproduced in the documentary, and Cadwalladr, who, for years now, has been on CA\u2019s trail, trying to understand the organisation\u2019s role in influencing British voters to choose \u201cleave\u201d in the <\/span>Brexit referendum<\/span><\/a>. <\/span>The Great Hack<\/span><\/i> uses Cadwalladr as the bridge between the viewer and the proceedings of the data scandal: We are taken through the hearings in the UK and US where lawmakers grapple with the shocking discoveries about how the data of millions of American users was gathered by an innocent-looking personality quiz, which was then used to build personality profiles for the entire American electorate. It\u2019s intercut with snippets of Mark Zuckerberg\u2019s now infamous testimony to the American Senate, admitting that, while the company had failed its users, the fault lies with Cambridge Analytica.<\/span>\n\n

Data is the new oil, it is the most valuable asset on earth, and it is a \u201ctrillion-dollar-a-year industry\u201d.<\/blockquote>\n\nBy the end of <\/span>The Great Hack,<\/span><\/i> there\u2019s a feeling of fatalism in the air. David Carroll, the Parsons\u2019 professor who attempted to reclaim the data stored about him by Cambridge Analytica, echoes what we\u2019ve all come to understand by now. \u201cBy the time my <\/span>daughter<\/span><\/a> is 18, she\u2019ll have 70,000 data points defining her. And currently, she has no rights, no control at all,\u201d he admits. Hearing this, I found myself getting reminded of that scene in the second season of <\/span>Big Little Lies<\/span><\/i><\/a>, where Amabella Klein, a second-grader, has a panic attack in her classroom. \u201cIt\u2019s because she\u2019s stressed about climate change,\u201d the doctors tell her parents. I feel a similar sense of anxiety and fatalism about data, and <\/span>The Great Hack<\/span><\/i> mirrors exactly those sentiments. Data <\/span>is <\/span><\/i>the new oil, it <\/span>is <\/span><\/i>the most valuable asset on earth, and it <\/span>is<\/span><\/i> a \u201ctrillion-dollar-a-year industry\u201d.<\/span>\n\n

\"the_great_hack_netflix\"\n

\n

Yet despite its flourishes, the one thing I found near impossible to ignore while watching The Great Hack<\/i> was the consequences of watching it on Netflix.<\/p>\n

Netflix<\/p>\n<\/figcaption>\n<\/figure>\n\nIf you\u2019ve been following the Cambridge Analytica scandal intently, chances are that <\/span>The Great Hack<\/span><\/i> might offer no new information. Although, I\u2019d argue that the documentary justifies itself by allowing a glimpse into the lives of the humans who engineered such a catastrophe and into the motivations behind those who decided to put an end to it. Yet despite its flourishes, the one thing I found near impossible to ignore while watching <\/span>The Great Hack<\/span><\/i> was the consequences of watching it on <\/span>Netflix<\/span><\/a>.\u00a0<\/span>\n\n

By the end of The Great Hack, there\u2019s a feeling of fatalism in the air.<\/blockquote>\n\nHow do you grapple with the irony that Netflix, a streaming platform that has acquired this chilling documentary, is itself guilty of controlling massive amounts of data about us? Even if you\u2019ve watched only 20 minutes of the documentary, it\u2019s a given that Netflix\u2019s algorithms will rely on that information to make personalised recommendations for you the next time you log on. It will, for instance, pick up on your penchant for political documentaries and suggest something like <\/span>Dirty Money<\/span><\/i>. If you\u2019re watching a lot of films starring Brad Pitt, it will notice that and place his image on the thumbnail of every film he is in, so that you\u2019ll be more likely to click on it. It might sound harmless, but by feeding on every aspect of your user behaviour, including how long you linger over a certain show, what kinds of shows you\u2019re more likely to binge-watch, and at what time you watch the most television, Netflix\u2019s algorithms are geared toward dissecting your personhood.\u00a0<\/span>\n\nLast week, for instance, some users discovered that <\/span>Netflix was tracking physical activity<\/span><\/a> of some members, sometimes turning on location access without prompts. Why? To \u201cimprove video playback quality when a member is on the go\u201d. I remember another case back in 2009, when an anonymous, \u201cnot out of the closet\u201d lesbian mother <\/span>filed a lawsuit <\/span><\/a>against the streaming platform for sharing data-sets of viewer behaviour for a public competition. Even though these data-sets were anonymous, and didn\u2019t have identifiable markers of their owners, those who knew how to game the system were quickly able to identify some of the people linked to the data. Even filmmakers aren\u2019t excluded from the interferences of Netflix\u2019s invasion of privacy. In <\/span>an interview with <\/span>GQ<\/span><\/i> magazine<\/span><\/a> last year, Cary Fukunaga, who directed <\/span>Maniac<\/span><\/i> for the streaming platform, called Netflix a \u201cdata company\u201d. According to him, changes were made during the show\u2019s script-writing process because algorithms predicted that keeping a certain passage would result in viewers losing \u201cbingeing momentum\u201d.\u00a0<\/span>\n\nIt can be argued that it\u2019s unfair to judge the quality of a piece of film on the track record of the platform that gives it a home, but in the age that we live in, is it really possible to separate the two? <\/span>The Great Hack<\/span><\/i> is an effective reminder that every move of ours is being tracked so that it can be used to benefit big companies. Let\u2019s not forget that Netflix is one of them.<\/span>\n","protected":false},"excerpt":{"rendered":"

How do you grapple with the irony that Netflix, a streaming platform that has acquired The Great Hack, a chilling documentary that profiles the invasion of privacy carried out during the Facebook-Cambridge Analytica Scandal, is itself guilty of controlling massive amounts of data about us?<\/p>\n","protected":false},"author":359,"featured_media":5157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[8758,3785,4051,1341,5263,8759],"class_list":["post-5154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-culture","tag-cambridge-analytica-scandal","tag-data","tag-documentary","tag-netflix","tag-privacy","tag-the-great-hack"],"yoast_head":"\nCan You Watch \u201cThe Great Hack\u201d Without Worrying About How Netflix Controls Your Data?<\/title>\n<meta name=\"description\" content=\"How do you grapple with the irony that Netflix, a streaming 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