{"id":4234,"date":"2016-05-09T23:33:00","date_gmt":"2016-05-09T18:03:00","guid":{"rendered":"http:\/\/13.201.39.237\/?p=4234"},"modified":"2016-05-09T23:33:00","modified_gmt":"2016-05-09T18:03:00","slug":"we-asked-the-crazy-folks-at-arre-to-interpret-the-surreal-kia-ads","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=4234","title":{"rendered":"An Astronaut and a Tiger Walk Into a Car: We Asked the Crazy Folks at Arr\u00e9 to Interpret the Surreal Kia Ads"},"content":{"rendered":"\n<p><span class=\"dropcap\">I<\/span>f you like cars, chances are you\u2019ve seen the mysterious ads floating around the \u00a0interwebz, announcing South Korean auto brand Kia\u2019s arrival into the Indian market, and you\u2019re probably just as confused as we are.\n\n<\/p><span style=\"font-weight: 400;\">These are not your everyday vroom-vroom ads of fast cars driven by beautiful people (and thank God for that) but for some reason they sold us on astronauts instead of Kia cars. And what the hell is a tiger doing there anyway? An astronaut, a tiger and a Kia car walk into an ad, and we turned to the people at the Arr\u00e9 office to complete the punchline and explain the meaning behind this flummoxing combination of things.<\/span>\n\n<b>On <\/b><a href=\"http:\/\/kia-motors.in\/teaser\/astronaut\/\"><b>Kia Astronaut<\/b><\/a><b>:<\/b>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g7fbpeoW11k\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><\/p>\nAccording to senior writer Dushyant Shekhawat, it\u2019s an <a href=\"https:\/\/www.arre.co.in\/humour\/elon-musk-submarine-thai-cave-mumbai-rains-city\/\"><span style=\"font-weight: 400;\">Elon Musk<\/span><\/a><span style=\"font-weight: 400;\"> end game. \u201c<\/span><span style=\"font-weight: 400;\">Experience tells us that a car and an astronaut always point to Elon Musk. Is this part of a plot to launch the car into space? I bet the astronaut suit will open to reveal Elon, self-styled King of the Universe<\/span><span style=\"font-weight: 400;\">.\u201d <\/span>\n\n<span style=\"font-weight: 400;\">But pedant-in-chief and token <\/span><a href=\"https:\/\/www.arre.co.in\/social-commentary\/apu-canadian-accent-india-firang\/\"><span style=\"font-weight: 400;\">firangi<\/span><\/a><span style=\"font-weight: 400;\">, Kahini Iyer, has found a flaw in this theory. \u201cHow do we know the astronaut isn\u2019t on Earth? Maybe this car is so easy to drive, even an astronaut can do it.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">Hardik Rajgor, Twitter influencer and Mumbaikar always on the lookout for more square footage wonders if \u201cspace\u201d is is a metaphor for actual space? \u201cI wish they\u2019d given the prices. Maybe I could just buy this SUV and save money on <\/span><a href=\"https:\/\/www.arre.co.in\/humour\/the-five-stages-renting-house-mumbai\/\"><span style=\"font-weight: 400;\">rent<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s bigger than my house anyway.\u201d<\/span>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Meanwhile, <\/span><a href=\"https:\/\/www.arre.co.in\/grub\/chicken-under-a-brick-recipe\/\"><span style=\"font-weight: 400;\">Grub<\/span><\/a><span style=\"font-weight: 400;\"> correspondent and meme queen, Damian D\u2019Souza, is on his own trip. \u201cBhaiyon aur behno, I\u2019m excited to announce that the future is here. I present\u2026 the FLYING CAR!\u201d <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u201cWho cares?\u201d says Sagar Shah, our Kumbh-return in-house philosopher. \u201cIn the air or on the ground, you\u2019ll just end up sitting in <\/span><a href=\"https:\/\/www.arre.co.in\/pov\/work-mumbai-rains-home\/\"><span style=\"font-weight: 400;\">traffic<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Treasured intern Mavis D\u2019Silva tries to lighten the moment. <\/span><span style=\"font-weight: 400;\">\u201cWow, this car is really out of this world\u2026 get it? Hey, where are you all going?\u201d <\/span><\/p>\n\n<blockquote class=\"quote--center\">And what the hell is a tiger doing there anyway?<\/blockquote>\n<b>On <\/b><a href=\"http:\/\/kia-motors.in\/teaser\/tiger\/\"><b>Kia Tiger<\/b><\/a><b>: <\/b>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KGEZS2jVxp0\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/span><\/p>\n<span style=\"font-weight: 400;\">Says social media celeb and <\/span><a href=\"https:\/\/www.arre.co.in\/bollywood\/simmba-review-rohit-shetty-rape-ranveer-singh\/\"><span style=\"font-weight: 400;\">ruthless<\/span><\/a><span style=\"font-weight: 400;\"> critic Poulomi Das: \u201cDoes this foreshadow a race between the tiger and a Kia car? Like when Michael Phelps raced that shark? And will the astronaut be the one driving? KIA has an effective build-up in the first half and I\u2019m looking forward to the sequel.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">On the other hand, Nihal Bambulkar, resident cartoonist and office ka bacha, has it all figured out. \u201cOh, I get it. It\u2019s a tiger because the car looks like a tiger. See, the eyes there, the mouth there. Seriously, is no one else seeing this? Are you guys <\/span><a href=\"https:\/\/www.arre.co.in\/first-person\/auroville-spirituality-forest-rave-party-2\/\"><span style=\"font-weight: 400;\">messing<\/span><\/a><span style=\"font-weight: 400;\"> with me again?\u201d <\/span>\n\n<span style=\"font-weight: 400;\">Jackie Thakkar, part-time standup comic, full-time writer of <\/span><a href=\"https:\/\/www.arre.co.in\/pov\/work-netflix-or-chill-generation-eight-hour-sleep\/\"><span style=\"font-weight: 400;\">millennial jokes<\/span><\/a><span style=\"font-weight: 400;\">, is horrified by what he\u2019s seen. \u201cExcuse me, tiger pee smells like WHAT?! The movies are RUINED and I\u2019m never eating buttered popcorn again. Thanks a lot, Kia.\u201d \u00a0<\/span>\n\n<span style=\"font-weight: 400;\">In despair, we turned to our esteemed <\/span><a href=\"https:\/\/www.arre.co.in\/columns\/rearview-pulwama-attack-amol-palekar\/\"><span style=\"font-weight: 400;\">editors<\/span><\/a><span style=\"font-weight: 400;\">, Karanjeet Kaur and Gauri Ghade, for answers. They\u2019ve never let us down yet. <\/span>\n\n<span style=\"font-weight: 400;\">\u201cAwww, cho chweet, a tiger!\u201d they coo. \u201cLook at that widdle nose! Sorry, what was the question?\u201d<\/span>\n","protected":false},"excerpt":{"rendered":"<p>Kia\u2019s eccentric new teasers, featuring a tiger, an astronaut, and a car, are more like an elaborate riddle than your everyday vroom-vroom ads of fast cars. What does it all mean? Read on for our highly scientific, expert opinions.<\/p>\n","protected":false},"author":30,"featured_media":4235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7083],"tags":[7633,7634,7635,584,2100,7636,7637,7638,7639,7640,7641,7642,7643,7644,1820,3675],"class_list":["post-4234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-ads","tag-astronaut","tag-car-commercials","tag-cars","tag-elon-musk","tag-flying-cars","tag-kia","tag-kumbh","tag-popcorn","tag-sedan","tag-spacex","tag-sportage","tag-stinger","tag-suv","tag-tesla","tag-tiger"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An Astronaut and a Tiger Walk Into a Car: We Asked the Crazy Folks at Arr\u00e9 to Interpret the Surreal Kia Ads<\/title>\n<meta name=\"description\" content=\"Kia\u2019s eccentric new teasers, featuring a tiger, an astronaut, and a car, are more like an elaborate riddle than your everyday vroom-vroom ads of fast cars. 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