{"id":4106,"date":"2016-05-13T15:22:19","date_gmt":"2016-05-13T09:52:19","guid":{"rendered":"http:\/\/13.201.39.237\/?p=4106"},"modified":"2016-05-13T15:22:19","modified_gmt":"2016-05-13T09:52:19","slug":"juul-smokers-vaping-cigarettes","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=4106","title":{"rendered":"Is Juul the Smoker\u2019s Latest Fidget Spinner?"},"content":{"rendered":"\n

E<\/span><\/p>very generation has its version of the Marlboro Man. In the \u201950s, we had Dev Anand, and in the \u201990s, SRK, telling us to try those <\/span>nasty cancer sticks<\/span><\/a>. Now, 20 years later, as full-fledged smokers with blackened lungs, we\u2019re left with an urge to try healthier alternatives like nicotine gum, nicotine patches, or the douchiest cop out of them all, the vaporiser. <\/span>\n\nMy first brush with vaping was back in 2011 when one of the cooler kids in our college, Shlok Sinha, got a \u201cvape pen\u201d to college. It was a fascinating device so Sinha made it a point to throw around phrases like \u201cportable sheesha\u201d and \u201cLondon wala cousin laaya.\u201d None of us had a fucking clue about the workings of this magical device. Our enquiries \u2013 Is this harmful? Does it contain nicotine? Theek se dhuan kyun nahi aa raha? \u2013 were all met with the same response, \u201cPhoonk na gandu.\u201d<\/span>\n\nI\u2019d learn later that Shlok Sinha was one of the earliest variations of a <\/span>vape douche<\/span><\/a> I\u2019d come across. Shlok and his peers ended up encouraging a ton of businesses like Blu and Njoy over the years to produce \u201chealthier\u201d versions of cigarettes. In the last decade, some 400 odd brands have tried to capitalise on smokers\u2019 desperate need to clear out their black lungs, while still looking cool. But no brand has quite captured the imagination of this niche audience like <\/span>Juul<\/span><\/a> \u2013 the hip new substitute to cigarettes that seems to be all the rage, at least among my Mumbai peer groups. <\/span>The<\/span><\/i> New York Times<\/span><\/i> recently <\/span>declared<\/span><\/a> Juuling the hot new fad of 2018, and <\/span>Quora threads<\/span><\/a> about Juuling in India are slowly getting… lit AF.<\/span>\n\n\u201cJuuling,\u201d for those unaware, is the act of puffing at the pod-end of a compact, USB-like device, and letting out vaporised vegetable glycerine instead of toxic fumes. Watching adults Juuling is a lot like watching children smoking <\/span>Phantom cigarettes<\/span><\/a>: I can\u2019t take it seriously, but it worries me nonetheless.<\/span>\n\nPersonally, I have been wary of flash drives since 2008, when I accidentally discovered Hentai porn on my cousin\u2019s 8GB pen drive. But watching my smoker coworkers give up their regular cigarette breaks in favour of puffing on a Juul, gives me a different kind of anxiety. These three coworkers, Preeti, Anant and Samarth are usually amazing, kind people. Yet, I can\u2019t help but feel their Juuls have given them an air of superiority.<\/span>\n\nTo understand Juul, you must first understand the workings of it. Puffing on a Juul gives you a slightly harder hit than a regular cigarette, and a realistic light at the tip completes this faux-experience. Not to mention, it comes in a variety of cool flavours like Mango, Cr\u00e8me br\u00fbl\u00e9e, and even Cucumber (what even?)<\/span>\n\nNow while this does certainly seem more hygienic than a regular cigarette, Juuling hasn\u2019t made my coworkers\u2019 addiction to nicotine any better. An average work week sees them easily burn through two Juul pods, which have as much nicotine as 40 cigarettes and cost upwards of 1,000 bucks.<\/span> Yet, my jolly Juulers seem convinced that they have found one of life\u2019s greatest loopholes, and walk around blowing holier-than-thou smoke on the rest of us plebs.<\/span>\n

At Bandra house parties, SoBo nightclubs or Andheri West client meetings, I can\u2019t seem to catch a break from Juul smokers looking at me with patronising sympathy when they see a pack of Marlboro Lights in my hand.<\/blockquote>\nSo addictive is this Juul pen that Anant, my desk mate, can\u2019t seem to stop himself from blowing sneaky clouds of Juul smoke within the office \u2013 an act that has caused major irritation to our HR peeps. It\u2019s also quite astounding to see the three of them form a circle, away from the rest of us mortal <\/span>cancer stick smokers<\/span><\/a>, so they can puff on their precious crown Juuls. Juulers are also easily triggered. I was once t<\/span>hreatened with violence<\/span><\/a> (okay, jokingly, but still) on Twitter for simply sharing an opinion on the same. <\/span>\n\nGlobally, Juul\u2019s excellent marketing strategy, with <\/span>print and video ads<\/span><\/a> targeting younger millennials, has made it a household name. But it\u2019s a <\/span>worrying one<\/span><\/a>. The ads distinctly portray Juuling as an aspirational act and \u2013 like cigarette ads in the \u201960s \u2013 associate it with relaxation, sexiness, and laidback coolness. It\u2019s done so well, it was recently <\/span>acquired by Altria<\/span><\/a>, the parent company of Philip Morris, which owns Marlboro. <\/span>\n\nImage credit: Forbes<\/span>\n\nThe dark spell that Juul has cast over my everyday life doesn\u2019t end at the confines of my workspace. At Bandra house parties, SoBo nightclubs or Andheri West client meetings, I can\u2019t seem to catch a break from Juul smokers looking at me with patronising sympathy when they see a pack of Marlboro Lights in my hand. \u201cBro, you should consider switching. It will make you a more virile lover, better human etc.\u201d<\/span>\n\nI call BS: Do these folks know of the <\/span>higher risk of addiction<\/span><\/a> Juul poses? Is Juul even a healthier substitute to cigarettes? <\/span>\n\nOne Google search later, I had my answer: Kind of. More than nicotine, it\u2019s the tar in cigarettes that causes cancer. Tar \u2013 better known as the reason why <\/span>Mukesh might die<\/span><\/a> in those PSA ads at the start of every PVR movie \u2013 is also the reason why cigarettes kill so rapidly. And the absence of this tar is the only legitimate reason why Juul may just be better. That, along with aesthetic perks like better breath and the odourless smoke. Still, this makes it no different from previous e-cig brands like Blu and Njoy, which died timely deaths, at times by exploding in people\u2019s mouths.<\/span>\n\nSo no, Juul isn\u2019t some revolutionary coping mechanism for struggling smokers. At best, it\u2019s just smoke and mirrors; a glorified fidget spinner of the vape world. One day we\u2019ll look back at Juul as a passing fad that hasn\u2019t been relevant since that brief window in 2018-19. Hopefully, along with TikTok videos.<\/span>\n\nIn fairness, looking for healthier smoking alternatives is a good call and more power to those who are legitimately looking to cut down on their nicotine intake. However, if you expect me to pay a 1000 bucks a week for a device that only partly reduces the health risks of my smoking, and only contributes to my addiction, I\u2019d say that\u2019s a drag.<\/span>\n","protected":false},"excerpt":{"rendered":"

Juul, the aspirational new cigarette substitute that looks like a sleek USB stick, is sweeping urban India. But Juul isn\u2019t revolutionary \u2013 it is, at best, all smoke and mirrors. One day, we\u2019ll probably look back on this as a passing fad, just like TikTok videos.<\/p>\n","protected":false},"author":166,"featured_media":4107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[7481,7482,7483,7484,7485,571,572,7486,7487],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-cigarette","tag-e-cigarette","tag-hukka","tag-juul","tag-sheesha","tag-smoke","tag-smoking","tag-vape","tag-vaping"],"yoast_head":"\nIs Juul the Smoker\u2019s Latest Fidget Spinner?<\/title>\n<meta name=\"description\" content=\"Juul, the aspirational new cigarette substitute that looks like a sleek USB stick, is sweeping urban India. 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