{"id":3961,"date":"2016-05-28T15:52:24","date_gmt":"2016-05-28T10:22:24","guid":{"rendered":"http:\/\/13.201.39.237\/?p=3961"},"modified":"2026-07-17T20:51:05","modified_gmt":"2026-07-17T15:21:05","slug":"bollywood-item-girls-item-boys","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=3961","title":{"rendered":"Dear Bollywood, Enough With the Item Girls. Where Are the Item Boys?"},"content":{"rendered":"\n\u00a0\n

L<\/span>ast year, Bollywood was a great place to be a woman. Meghna Gulzar, Reema Kagti, and Nandita Das helmed three of the year\u2019s most successful films and <\/p>Alia Bhatt<\/span><\/a>, Taapsee Pannu, Rani Mukherjee, Kareena Kapoor, and Sonam Kapoor shouldered four of the year\u2019s biggest hits. And yet outdoing them, were the number of women who cavorted around in Bollywood\u2019s favourite pick-me-up, the item song. <\/span>\n\nIn 2018, Hindi cinema roughly served up 12 item songs that were only designed to offer male audiences something to salivate over. These songs bravely went where few have dared to by objectifying every part of a woman\u2019s body: In <\/span>Stree<\/span><\/i><\/a>, we focused on Nora Fatehi\u2019s \u201cKamariya\u201d; in \u201cEk Do Teen\u201d, men just yanked off Jacqueline Fernandez\u2019 clothes; in \u201cDilbar Dilbar\u201d, and \u201cChhote Chhote Peg\u201d, Nora Fatehi and Nushrat Bharucha dunked themselves in sand and water respectively to sexualise themselves even further. It was really the best of both worlds.<\/span>\n\nTo be fair, Bollywood\u2019s long-standing affair with item songs isn\u2019t new. Helen\u2019s cabaret dances in \u201cPiya Tu Ab Toh Aaja\u201d and \u201cYeh Mera Dil\u201d are the stuff of legend. And she wasn\u2019t even the first item girl to have graced Bollywood: You\u2019ll find Anglo-Indian dancer, Cuckoo Moray (aka Rubber Girl) flaunting her moves in<\/span> Barsaat<\/span><\/i> back in the \u201940s. In the 1951 <\/span>Awaara<\/span><\/i> for instance, you see Cuckoo in a dingy <\/span>saloon<\/span><\/a>, trying everything \u2013 from sultry dance moves to suggestive expressions \u2013 to seduce a callous Raj Kapoor who doesn\u2019t think twice before pushing her aside. <\/span>\n\n\"madhuri-dixit-choli-ke-peeche\"\n\nIn fact, it was Cuckoo and Helen who mainstreamed the trope of the item girl who dances in front of an audience of leering men, gets ogled, pawed, catcalled, and yet loves all the lecherous attention. There\u2019s been no looking back ever since. Think Madhuri Dixit in \u201cCholi Ke Peeche Kya Hai\u201d, Malaika Arora in \u201cMunni Badnam Hui\u201d, Bipasha Basu in \u201cBeedi Jalaile\u201d, Katrina Kaif in \u201cSheila ki Jawaani\u201d, and Sunny Leone in \u201cBaby Doll\u201d. With every passing year, these item songs heighten Bollywood\u2019s obsession with suggestive lyrics, the camera\u2019s stubborn focus on the item girl\u2019s breasts and hips and most importantly, with uncovering the female body. <\/span>\n

Helen\u2019s cabaret dances in \u201cPiya Tu Ab Toh Aaja\u201d and \u201cYeh Mera Dil\u201d are the stuff of legend.<\/blockquote>\nYet the one thing that has remained constant in <\/span>Hindi films<\/span><\/a>\u2019 utter dependence on item songs is the absolute absence of item boys. I don\u2019t remember the last time a male actor happily volunteered to pole-dance in a film for some raunchy entertainment. I suppose, it\u2019s because for years, we\u2019ve been conditioned to believe that it\u2019s the girl\u2019s job to shimmy and shake while the man sits back to watch the show. <\/span>\n\nBut allow me to put forward a crazy suggestion: Isn\u2019t it high time we give the Basantis, Munnis, Sheilas, Suraiyyas a break? What is stopping Bollywood from tapping into the sea of testosterone in the Hindi film industry? Are our item boys <\/span>camera shy, or are they flexing their muscles in private, away from the female gaze? For once, can women be the audience? \u00a0<\/span>\n\nIt\u2019s not as if Bollywood has never played around with the idea of male beauty as a thing to ponder and appreciate: Remember Salman Khan\u2019s bare-chested jig to <\/span>\u201cOh Oh Jaane Jaana\u201d<\/span><\/a> in <\/span>Pyaar Kiya To Darna Kya<\/span><\/i> in the late \u201990s? It was probably the first-ever song that vividly put forth the idea of the male lead being the object of lust as much as love. An idea that was furthered in \u201cEk Pal Ka Jeena\u201d from <\/span>Kaho Na Pyar Hai<\/span><\/i> (2000), by Hrithik Roshan in a meme-able black mesh vest that clung to his body.<\/span>\n\n\"ranbir-kapoor-saawariya\"\n\nSure, compared to what the item girls had to contend with, both these songs seemed pretty mild. But that changed with <\/span>Saawariya<\/span><\/i> in 2007. It was in \u201cJab Se Tere Naina\u201d that a mainstream Bollywood film didn\u2019t shy away from exploiting the potential of the male body. In the song, Ranbir Kapoor bared everything \u2013 clothes and inhibitions \u2013 with a towel delicately balanced across his booty. And close on its heels, was <\/span>Om Shanti Om<\/span><\/i>, where SRK flaunted his six packs in all its oiled glory. <\/span>\n
It was in \u201cJab Se Tere Naina\u201d that a mainstream Bollywood film didn\u2019t shy away from exploiting the potential of the male body.<\/blockquote>\nAnd yet, even SRK\u2019s item song needed to be backed up by a bevy of half-naked female background dancers. Come to think of it, that\u2019s actually been the dealbreaker for most item songs with a man in the centre: Arjun Kapoor\u2019s turn in <\/span>Bhavesh Joshi: Superhero\u2019s <\/span><\/i>\u201cChawanprash\u201d had him fully clothed but the female dancers surrounding him didn\u2019t have the same luxury. Same for John Abraham and Akshay Kumar pole-dancing in \u201cSubha Hone Na De\u201d from <\/span>Desi Boyz<\/span><\/i> where their definition of \u201cstripping\u201d ended with them being shirtless. Don\u2019t forget, it\u2019s 2018 where you can\u2019t get enough of item girls trying their best to serenade you with their smoky eyes and unrealistic abs but can count the number of item songs headlined by an item boy. <\/span>\n\nI\u2019ve always been curious to dig deep into Hindi cinema\u2019s seeming shielding of the male physique. It\u2019s almost impossible to not connect this deep-seated aversion to flaunting the male body to both: how much Bollywood values <\/span>masculinity<\/span><\/a> and devalues women. The industry, in fact, views item songs as mere fillers; a sort of decoration for the plot. And it\u2019d be sacrilege if male leads were ever made to feel dispensable. In that scenario how can heroes possibly allow themselves to earn a reputation as ambassadors of lust? It\u2019s not a manly thing to do, you see. <\/span>\n\nBut at a time when Bollywood is slowly witnessing women filling up every facet of filmmaking \u2013 right from cinematography to sound mixing, isn\u2019t it also time for <\/span>filmmakers<\/span><\/a> to also end the drought of item boys? I don\u2019t suppose there\u2019s a better way to make our heroes do some heavy lifting.<\/span>\n","protected":false},"excerpt":{"rendered":"

Item girls shimmied their way into Bollywood back in the \u201940s and there\u2019s been no looking back ever since. Think Madhuri Dixit in \u201cCholi Ke Peeche Kya Hai\u201d and Malaika Arora in \u201cMunni Badnam Hui\u201d. But where are our item boys? What is stopping Bollywood from tapping into the sea of testosterone?<\/p>\n","protected":false},"author":324,"featured_media":3965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3114],"tags":[1589,1096,141,5187,144,6857,32,147,7296,7297,7298,1158,462,7299,2298],"class_list":["post-3961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-akshay-kumar","tag-alia-bhatt","tag-bollywood","tag-helen","tag-hindi-films","tag-john-abraham","tag-katrina-kaif","tag-madhuri-dixit","tag-malaika-arora","tag-munni-badnam-hui","tag-nora-fatehi","tag-ranbir-kapoor","tag-salman-khan","tag-sheila-ki-jawaani","tag-srk"],"yoast_head":"\nDear Bollywood, Enough With the Item Girls. 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