{"id":2957,"date":"2016-05-13T19:38:34","date_gmt":"2016-05-13T14:08:34","guid":{"rendered":"http:\/\/13.201.39.237\/?p=2957"},"modified":"2016-05-13T19:38:34","modified_gmt":"2016-05-13T14:08:34","slug":"flipkart-shopathon-marathon-sale-indian-consumers","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=2957","title":{"rendered":"How a Marathoner Trains for a Shopathon"},"content":{"rendered":"\n<div class=\"container page-content\"><p><span class=\"dropcap\">B<\/span><\/p><\/div><p>efore online shopping websites, buying the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=feBkUnTYwcg\"><span style=\"font-weight: 400;\">latest phone<\/span><\/a><span style=\"font-weight: 400;\"> meant heading to the biggest mobile store in your town and praying to God that they weren\u2019t out of stock. God\u2019s approach to customer satisfaction, however, is exactly like our service providers, which meant that luck was rarely in your favour. It\u2019s not just phones and electronics \u2013 physically shopping for clothes and furniture you wanted was also a hassle. It meant you had to strike a shady deal by shelling out almost twice the amount to buy an imported item \u201cwithout a bill.\u201d <\/span>\n\n<span style=\"font-weight: 400;\">As a gadget junkie as well as a <\/span><a href=\"https:\/\/www.arre.co.in\/humour\/marathon-runners-fitness-exercising-workout-fitbit\/\"><span style=\"font-weight: 400;\">runner<\/span><\/a><span style=\"font-weight: 400;\">, I can tell you that finding your desired phone, mouse, or laptop is as hard as training for a marathon, without any of the health benefits. And then came the Flipkart Big Shopping Days sale. Suddenly, hard-to-get accessories were available to everyone on the internet, at the same time, and at amazing prices. A world of unbelievable offers opened up, with sweet discounts and jaw-dropping deals.<\/span>\n\n<span style=\"font-weight: 400;\">Just like the Mumbai Marathon, the Flipkart Big Shopping Days sale is an annual event now, like your marriage anniversary or the Champions League final. We remember the date, we remember the time, and we know which deals we have to act on. The flagship phone, exclusively available on only this website, and nowhere else, is not going to be accessible at the same price again. And it\u2019s not like our <\/span><a href=\"https:\/\/www.arre.co.in\/pov\/writer-freelancer-life-money\/\"><span style=\"font-weight: 400;\">salary<\/span><\/a><span style=\"font-weight: 400;\"> is going to see an increment anytime soon. <\/span>\n\n<span style=\"font-weight: 400;\">So now it\u2019s time to bring out the big guns and go all in. <\/span>\n\n<span style=\"font-weight: 400;\">Snatching the best deals in an online sale is a bit like pocketing the snitch in a game of Quidditch \u2013 it\u2019s tricky and requires a bit of genius, for flagship phones disappear faster than <\/span><a href=\"https:\/\/www.arre.co.in\/pov\/mumbai-brats-manhattan-problems-bubble\/\"><span style=\"font-weight: 400;\">Mumbai\u2019s infrastructure<\/span><\/a><span style=\"font-weight: 400;\"> during the rains. Like everything in life, even acing an online sale requires meticulous preparation, almost akin to running a marathon. <\/span>\n\n<blockquote class=\"quote--center\"><p>To warm up, time yourself from the landing page, to adding a product to cart, to the checkout page, and keep trying to improve on that time.<\/p><\/blockquote> \n\n<span style=\"font-weight: 400;\">While running long distance requires research on the track, diet, and routine, your inner Einstein must be channelled during the sale to perform all the calculations to make the most of all of the advantages of the sale. \u201cDoes this item have no-cost EMIs? Yes it does. \u201cIs there a buyback guarantee for this mobile?\u201d Of course there is. \u201cAre these brands available anywhere else?\u201d For once, the answer is no. Even if you failed maths in school, you should be able to get a deal that makes you happy, and your friends jealous.<\/span>\n\n<span style=\"font-weight: 400;\">Once the shopathaon research is done, it is time to polish and sharpen the equipment for the big day. Just like you can\u2019t head into a marathon with torn shoes and a leaking bottle, you can\u2019t enter an online sale on an uncomfortable chair and a 2G connection. <\/span>\n\n<span style=\"font-weight: 400;\">Mouse and keyboard speeds must be optimised, and a bottle of Gatorade should be kept around to get your adrenaline high. WiFi passwords must be rechecked, browser plugins must be disabled, all possible phones where the OTP can arrive must be assembled in one area (and be charged), and net banking\/card details must be organised in an <\/span><a href=\"https:\/\/www.arre.co.in\/humour\/excel-finance-accountants-formulas\/\"><span style=\"font-weight: 400;\">Excel Sheet<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 ready to be copy-pasted \u2013 so that you don\u2019t waste any time.<\/span>\n\n<span style=\"font-weight: 400;\">Practice makes a man perfect, they say, and the rule aptly applies to the Flipkart Big Shopping Days shopathon as well. To warm up, time yourself from the landing page, to adding a product to cart, to the checkout page, and keep trying to improve on that time. A marathon ends with a sprint, and in a competitive environment like the Flipkart Big Shopping Days sale, milliseconds and nanoseconds can make a huge difference. <\/span>\n\n<span style=\"font-weight: 400;\">Once the preparations are done, it\u2019s time to test them out on the field. Butterflies, like on exam day, are normal and one can treat oneself to a bit of dahi-cheeni for luck. And if luck isn\u2019t enough, guarantee your own success by using your SBI credit card for a juicy 10 per cent discount. <\/span>\n\n<span style=\"font-weight: 400;\">That\u2019s just the start of it. Like every marathon, the shopathon is a thrill that can\u2019t be described, it can only be experienced. <\/span>\n\n<span style=\"font-weight: 400;\">Race ho toh marathon, aur sale ho toh aisi!<\/span>\n\n<span style=\"font-weight: 400;\">\n<\/span><a href=\"https:\/\/www.flipkart.com\/the-big-shopping-days-store?cmpid=BSDPublishers\"><i><span style=\"font-weight: 400;\">Gear up for Flipkart\u2019s Big Shopping Days\u00a0starting 16th July (4 pm) to 19th July\u00a0<\/span><\/i><\/a>\n","protected":false},"excerpt":{"rendered":"<p>The online sale is an annual event now, just like the Mumbai Marathon, your marriage anniversary, or the Champions League final. We remember the date, we remember the time, and we know which deals we have to act on.<\/p>\n","protected":false},"author":30,"featured_media":2958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197],"tags":[5866,975,5867,5868,5869,5382],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-consumers","tag-flipkart","tag-marathon","tag-sale","tag-shopathon","tag-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Marathoner Trains for a Shopathon<\/title>\n<meta name=\"description\" content=\"The online sale is an annual event now, just like the Mumbai Marathon, your marriage anniversary, or the Champions League final. 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