{"id":2057,"date":"2016-03-30T03:03:45","date_gmt":"2016-03-29T21:33:45","guid":{"rendered":"http:\/\/13.201.39.237\/meet-the-real-padman-before-bollywood-ruins-it\/"},"modified":"2026-07-17T19:53:25","modified_gmt":"2026-07-17T14:23:25","slug":"meet-the-real-padman-before-bollywood-ruins-it","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=2057","title":{"rendered":"Meet the Real PadMan Before Bollywood Ruins It"},"content":{"rendered":"\n<div class=\"container page-content\"><p><span class=\"dropcap\">A<\/span><\/p><\/div><p><span style=\"font-weight: 400;\">s Bollywood\u2019s glitterati proudly holds up <\/span><a href=\"https:\/\/www.arre.co.in\/gender\/international-menstrual-hygiene-day-menstruation-periods-sanitary-napkins\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sanitary pads<\/span><\/a><span style=\"font-weight: 400;\"> to raise awareness for their <\/span><a href=\"https:\/\/www.arre.co.in\/people\/instagram-snapchat-india-jaipur-social-media-celebrity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> followers, participating in <\/span><a href=\"https:\/\/www.arre.co.in\/people\/akshay-kumar-bollywood-50th-birthday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Akshay Kumar\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> #PadManChallenge, the man who inspired it all unknowingly wrote off their \u201csocially conscious\u201d marketing exercise in a few sharp lines. \u201cMenstrual hygiene is a subject that can\u2019t be tackled by an advertising or a marketing team,\u201d said Arunachalam Muruganantham toward the end of Amit Virmani\u2019s 2013 documentary <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=GIC-ybMi19w\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Menstrual Man<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Amit Virmani\u2019s documentary is a hard look at a world in which a man invades the privacy of women in a small town and the price he pays for it. However, if the movie <\/span><i><span style=\"font-weight: 400;\">PadMan\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> pointless marketing exercise is anything to go by, R Balki will give us a hyped-up superhero film with Akshay Kumar in a cleaned-up (whitewashed) North Indian version of Muruganantham with a twinkle-eyed social worker (Sonam Kapoor) to make it more \u201cpeople friendly\u201d. The documentary, however, gives us a the real story with all its rough edges. \u00a0<\/span>\n\n<i><span style=\"font-weight: 400;\">Menstrual Man<\/span><\/i><span style=\"font-weight: 400;\"> opens with a telling scene that reveals the country\u2019s attitude toward <\/span><a href=\"https:\/\/www.arre.co.in\/gender\/international-menstrual-hygiene-day-menstruation-period-myths-sanitary-napkin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">menstruation<\/span><\/a><span style=\"font-weight: 400;\">: A male teacher lectures girls about the benefits of using pads as opposed to cloth while they giggle, look down at the floor embarrassed, and avoid looking into the invasive camera. Moments after he holds up a sanitary pad and insists that a young student, moving her hand away from the pad in trepidation, touch it, the teacher introduces Muruganantham to his class.<\/span>\n\n<span style=\"font-weight: 400;\">All this while Muruganantham, the man who\u2019d made the sanitary pads that were being shown around in class, chose to stand behind, letting the teacher have his moment with his students. It\u2019s a trait that is inherent to Muruganantham, and one he consciously encourages, cultivates, and propagates in his decentralised, low-cost sanitary pad business. He trusts women enough to take forward the duty of spreading awareness and rake in profits for the business.<\/span>\n\n<span style=\"font-weight: 400;\">In a country, where 70 per cent reproductive diseases are due to <\/span><a href=\"https:\/\/timesofindia.indiatimes.com\/india\/70-cant-afford-sanitary-napkins-reveals-study\/articleshow\/7344998.cms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">poor menstrual hygiene<\/span><\/a><span style=\"font-weight: 400;\">, 88 per cent women are unable to afford sanitary napkins, and over 20 per cent girls drop out of schools on reaching puberty, Muruganantham\u2019s decade-long perseverance on making low-cost pads was a blessing in disguise. Before this Menstrual Man came along, rural women had conditioned themselves to use rags, sand, and even ash during their periods, resulting in not just infections, but in severe cases, even death. In most cases, poverty, ignorance, and the unusually high cost of sanitary pads left them with little choice.<\/span>\n\n<span style=\"font-weight: 400;\">Shanthi, Muruganantham\u2019s wife, was among those women who used cloth during menstruation. When prodded by her husband on her decision to not use hygienic sanitary napkins instead, she told him that they would have to cut the family\u2019s milk budget if she was to use pads. It was this admission that piqued Muruganantham\u2019s curiosity and set the ball in motion for his globally renowned entrepreneurial career and an extraordinary movement that has empowered rural women.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31172\" src=\"http:\/\/13.201.39.237\/wp-content\/uploads\/2026\/07\/1518096829.jpg\" alt=\"\" width=\"652\" height=\"367\" \/>\n<figcaption><p>Amit Virmani\u2019s documentary is a hard look at a world in which a man invades the privacy of women in a small town and the price he pays for it.<\/p><p>\nmenstrualman.com<\/p><\/figcaption><\/figure>\n\n<span style=\"font-weight: 400;\">In the film, Muruganantham credits his razor-focused dedication toward building a low-cost sanitary-pad alternative despite insurmountable odds to his illiteracy. \u201cBecause I was uneducated, I kept going. If I was educated, I would stop,\u201d the school dropout jokes while addressing a gathering. Muruganantham\u2019s period revolution came at the cost of many personal losses: His wife left him after she mistrued his pad obsession as a trump card to speak to women, his mother followed, and he was ostracised by his village for having a dangerous sexual disease.<\/span>\n\n<span style=\"font-weight: 400;\">But, as the documentary reveals, Muruganantham soldiered on, undeterred. Left with no choice, he even tested the pads on himself \u2013 he made a fake uterus from a football bladder and filled it up with coagulated animal blood. He then, spent over four years making a machine that would bring down the price of sanitary pads, while providing employment to women. Muruganantham ended up not just doing away with the stigma associated with menstruation, but also reengineered a multi-million-dollar factory processing unit down to a four-step machinery that rural women learnt to operate in less than an hour.<\/span>\n\n<span style=\"font-weight: 400;\">Muruganantham then initiated the process of supplying these machines to NGOs and women self-help groups in underdeveloped towns across Chhattisgarh, Uttar Pradesh, Uttarakhand, and Rajasthan. As <\/span><i><span style=\"font-weight: 400;\">Menstrual Man<\/span><\/i><span style=\"font-weight: 400;\"> \u00a0suggests, he has distributed over 600 machines to 23 states in the country. The price of sanitary pads sold in these villages is anywhere between \u20b915 for six pads to \u20b9 25 for 12 pads, making it duly accessible to women who are in dire need of it.<\/span>\n\n<blockquote class=\"quote--center\"><p>Muruganantham credits his razor-focused dedication toward building a low-cost sanitary-pad alternative despite insurmountable odds to his illiteracy.<\/p><\/blockquote>\n\n<span style=\"font-weight: 400;\">In a poignant scene in the documentary, Guddiya, a young woman from Uttar Pradesh, recounts her life before Muruganantham. She was married off at 17, and endured daily beatings from her drunk husband. After running away from home, the young mother of three started working at a facility that hosted Muruganantham\u2019s machines and actively spearheaded awareness campaigns about the benefits of sanitary pads.<\/span>\n\n<i><span style=\"font-weight: 400;\">Menstrual Man<\/span><\/i><span style=\"font-weight: 400;\"> is populated by women like Guddiya, who\u2019ve been able to reclaim their agency. Today, they are adamant to heed to higher standards of menstrual hygiene than what they\u2019ve grown up with and can now sustain themselves. By relying on a women-to-women model and refusing to sell his machine to corporates, Muruganantham has managed to do what even seasoned politicians have gloriously failed at achieving: Give rural women a new lease of life.<\/span>\n\n<span style=\"font-weight: 400;\">Much as the film focuses on Muruganantham\u2019s fight toward bettering menstrual hygiene, it\u2019s also in equal parts a portrait of an uneducated man, taking it upon himself to find a solution to \u201ca problem he never has to come across\u201d and setting up not just a profitable, but a socially conscious enterprise. \u201cThe problem is that in India people use education to survive, not to achieve,\u201d he offers. Much of <\/span><i><span style=\"font-weight: 400;\">Menstrual Man<\/span><\/i><span style=\"font-weight: 400;\"> is underlined by Muruganantham\u2019s humorous personality and never-say-die attitude that is replete with a candour that overpowers every conversation around menstruation. It\u2019s this openness that should ideally accompany the topic of menstruation, in the first place.<\/span>\n\n<span style=\"font-weight: 400;\">Muruganantham\u2019s self-motivated movement is a lesson in the fact that bringing about change is not just a day\u2019s work, but that it takes years of toiling. It\u2019s also a reminder that empowering a country necessitates empowering its women. The definition of success for him isn\u2019t just calculated in money. It\u2019s instead calculated in the number of livelihoods he\u2019s managed to impact.<\/span>\n\n<span style=\"font-weight: 400;\">As the film draws to an end, Muruganantham, who at that time had created jobs for one million Indian women, speaks about his dream of taking his enterprise to other underdeveloped countries, and hopes to generate 10 million jobs the world over. If there\u2019s any man who can make that happen, it\u2019s none other than Menstrual Man. If there\u2019s anyone whose life story makes perfect fodder for a film, it\u2019s undoubtedly Arunachalam Muruganantham. The only question is: Will <\/span><i><span style=\"font-weight: 400;\">PadMan<\/span><\/i><span style=\"font-weight: 400;\"> be able to do justice to the genius of India\u2019s Menstrual Man?<\/span>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMenstrual hygiene can\u2019t be tackled by an advertising or a marketing team,\u201d said Arunachalam Muruganantham toward the end of Amit Virmani\u2019s 2013 documentary Menstrual Man. Will Akshay Kumar\u2019s PadMan prove him wrong?<\/p>\n","protected":false},"author":103,"featured_media":2060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3114],"tags":[4143,141,4051,4144,19,1132,4145,4146,4147,1341,2736,4148,735,2790],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","tag-arunachalam-muruganantham","tag-bollywood","tag-documentary","tag-documentary-film","tag-india","tag-kerala","tag-menstrual-hygiene","tag-menstrual-man","tag-menstruation","tag-netflix","tag-padman","tag-periods","tag-women","tag-womens-rights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet the Real PadMan Before Bollywood Ruins It<\/title>\n<meta name=\"description\" content=\"\u201cMenstrual hygiene can\u2019t be tackled by an advertising or a marketing team,\u201d said Arunachalam Muruganantham toward the end of Amit Virmani\u2019s 2013 documentary Menstrual Man. 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