{"id":1806,"date":"2016-03-21T13:34:48","date_gmt":"2016-03-21T08:04:48","guid":{"rendered":"http:\/\/13.201.39.237\/?p=1806"},"modified":"2016-03-21T13:34:48","modified_gmt":"2016-03-21T08:04:48","slug":"rip-fitbit-vr-headsets-next","status":"publish","type":"post","link":"http:\/\/13.207.105.184\/?p=1806","title":{"rendered":"RIP FitBit. VR Headsets You Are Next"},"content":{"rendered":"\n<p><span class=\"dropcap\">I<\/span>n 2009, after much jostling and and negotiating over board exam results, my daddy got me a <\/p><a href=\"https:\/\/www.google.co.in\/search?q=Sony+Ericsson+580i&#038;rlz=1C1GGRV_enIN748IN748&#038;source=lnms&#038;tbm=isch&#038;sa=X&#038;ved=0ahUKEwi8_9KN25XYAhULLo8KHco_CEYQ_AUICigB&#038;biw=1280&#038;bih=615\" target=\"_blank\">Sony Ericsson 580i<\/a>. To my teenage mind, the best thing about that post-Razr slider, was its ability to count steps and display burnt calories.\n\nAbout six years later, in 2015, people realised this dinky little thingie-thang might help them become thin, via a step-counting guilt trip. Herded in by a tech environment that suddenly exploded, we started strapping overly pricey and supremely useless <a href=\"https:\/\/www.arre.co.in\/outdoors\/fitbit-making-fat-fitness-health-lifestyle-weight-loss-zumba-crossfit\/\" target=\"_blank\">FitBits<\/a> to our wrists.\n\nWell, the bubble seems to have finally burst.\n\nWith their bad batteries, tiny screens, and lowly functions, people have begun to realise that shit like FitBit, is needlessly expensive and lacking in any actual features. A former American Footballer, Brett Williams, who played for a pro league in Germany, recently wrote about how <a href=\"http:\/\/mashable.com\/2017\/08\/04\/wearables-are-useless-for-a-pro-athlete\/#AKDvjgqE3Oqk\" target=\"_blank\">he couldn\u2019t find a use<\/a> for all this wearable tech.\n\nAdidas today announced that they\u2019re <a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2017\/12\/18\/16792684\/adidas-wearable-fitness-devices-gps-watch-business-shut-down\" target=\"_blank\">shutting down their wearable<\/a> fitness division. Jawbone, once considered FitBit\u2019s top competition, <a href=\"https:\/\/www.engadget.com\/2017\/07\/07\/jawbone-s-demise-heralds-the-end-of-the-wearables-industry\/\" target=\"_blank\">collapsed<\/a> earlier this year, and Chinese company Xiaomi, our future overlords, <a href=\"https:\/\/www.wareable.com\/xiaomi\/xiaomi-overtakes-apple-fitbit-sales-8645\" target=\"_blank\">overtook Apple and Samsung<\/a> as the biggest wearable maker in the world, owing mostly to its cheaper price. The whole wearable market, mostly due to their aggressive pricing, especially in China, is expected to <a href=\"http:\/\/mashable.com\/2017\/06\/22\/wearables-not-dead-market-to-double\/#MUp4WOuPJqqC\" target=\"_blank\">double by 2021<\/a>, but the fitness wearables are expected to die out, as companies like Apple have pivoted the iWatch towards a more <a href=\"https:\/\/techcrunch.com\/2017\/09\/12\/apples-watch-3-rolls-out-heart-health-and-smart-fitness-features\/\" target=\"_blank\">holistic health product.<\/a>\n\nHow did we all buy in to the seduction of wearable tech? Was it the \u201close weight now\u201d promise of the makers? Or was it this need to appear tech woke, all the time?\n\nThis need was further spurred on by tech blogs, tired of reviewing the same phones and laptops year after year. Anytime a new gadget dropped, regardless of its actual use in the long or short term, the tech media ensured it was in our faces with the gadget\u2019s supposed kraantikariness.\n\n<blockquote class=\"quote--center\">The same people who first ran to tablets, then ran to wearable tech, hoping to exhibit their tech wokeness.<\/blockquote>\n\nTake the instance of tablets, introduced in 2010. They weren\u2019t as powerful or spacious as laptops, and not as small as phones, but just as expensive as the best ones around. In terms of technology, the iPad, to my mind, remains the greatest con of all time: Large phones have been around for a long time, and Kindles allow for a way superior reading experience for a fraction of the price. Their utility in our overly dependant tech existence is equivalent to that of Shahid Kapoor in popular culture: It\u2019s cool that he\u2019s there and doing shit, but we don\u2019t really miss him when he isn\u2019t. Tablets then, with their end-of-the-rope <a href=\"https:\/\/techcrunch.com\/2016\/02\/25\/tablets-are-dead\/\" target=\"_blank\">sales numbers<\/a>, are <a href=\"https:\/\/techcrunch.com\/2016\/02\/25\/tablets-are-dead\/\" target=\"_blank\">long dead<\/a>.\n\nI surmise that the same people who first ran to tablets, then ran to wearable tech, hoping to exhibit their tech wokeness, which, in its most accessible form, was getting a fitness tracker like FitBit. It symbolised your care for your body, manifest on your wrist. Fitbit and other useless wearable tech like the Apple iWatch sold like crazy, after which people asked, \u201cUmm, what exactly does it do?\u201d Even nowadays, when you Google <a href=\"https:\/\/www.google.co.in\/search?q=iwatch&#038;rlz=1C1GGRV_enIN748IN748&#038;oq=iwatch&#038;aqs=chrome..69i57j0l5.969j0j7&#038;sourceid=chrome&#038;ie=UTF-8\" target=\"_blank\">iWatch<\/a>, the most asked question in Google\u2019s \u201cPeople also ask\u201d section is \u201cWhat does my iWatch do\u201d. And for all of you who want to count steps and calories, there are about a billion apps on each app store that do that for free.\n\nProps to everyone who continues to rock their 20K FitBits though, charting steps up and down stairs to compete with colleagues and friends. Big tech conglomerates rarely lose, but the suckers adopting tech for the sake of adopting almost always do.\n\nNext up: VR Headsets.\n","protected":false},"excerpt":{"rendered":"<p>How did we all buy in to the seduction of wearable tech? Was it the \u201close weight now\u201d promise of the makers? Or was it this need to appear tech woke, all the time?<\/p>\n","protected":false},"author":30,"featured_media":1807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197],"tags":[3548,3549,3550,3551],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-future-tech","tag-rip-fitbit","tag-vr-headsets","tag-wearable-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RIP FitBit. 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