tim cook Archives

If It’s Not a Slow iPhone, It’s Not an iPhone

Apple has confessed that it does slow down older iPhones to protect against issues caused by ageing batteries. I hope the next time they drop an “If it’s not an iPhone, it’s not an iPhone” ad, they add, “It’s a slightly faster phone”.

Arré Bench June 17, 2016

Technology

Enough with the Cameras, Apple’s Next Innovation Should Be an Eco-Friendly iPhone

As other phone companies scramble over each other to rip off the iPhone's latest design, Apple should go a step ahead and create sustainable phones. In an age where there’s increased awareness of climate change, surely following an eco-friendly trend will become as important as adding a screen notch.

Deepak Gopalakrishnan May 11, 2016